Maverick
Rebranding an future mode
of transportation.
Project Overview
In my senior year in school, I was asked to redesign or create branding for a transportation company.
My Vision for The Rebrand
I chose to go ahead with one of Airbus' future brand Maverick, a plane prototype that the airspace company's future lab has been working on for several years that would be more fuel-efficient and (perhaps) spacious. I created the branding, keeping in mind the motion of taking off and using the negative space of a simple three vertical lines, which makes the letter "M" and the triangle, which represents the shape of the aircraft.
Design Pillars
- Focusing on the motion of a flight taking off.
- Keeping the design simple minimal.
- Use of the negative space.